El Patrón is a family-oriented Regional station delivering a blend of today’s top trending songs along with the most requested gold hits of the format. El Patrón’s music is uniquely positioned to attract the millennial listener while providing a variety of musical genres to engage the entire targeted demographic. El Patrón is a relevant, contemporary, and proven format with a new home in Phoenix.

El Patrón reaches Phoenix’s continually growing Hispanic audience. El Patrón targets an active Adult 18-49 consumer through on-air broadcast, digital marketing and on-site engagement.