95.5 The Mountain has a unique musical formula, featuring thousands of songs from the 1960’s through today, targeting male professionals between 35-54 years old. The Mountain showcases the widest variety of music on the dial, playing everything from Michael Jackson and Nirvana to The Bee Gees and Guns N Roses. The station has an unduplicated presentation with no traditional DJ’s, playing more uninterrupted music with fun, topical, humorous remarks interjected between songs. The Mountain’s social media star “Mountain Man Jay” makes hourly appearance on air to promote local events and award prizes to listeners.

95.5 The Mountain listeners are actively in the market to make key buying decisions for their families. Listeners to The Mountain are more likely to buy vehicles, homes, appliances and other key household fixtures.